Sophia Reed

Activities Industry Mutual

Sophia has been the Mutual Manager of the Activities Industry Mutual (AIM) since January 2018 and works closely with the Chairman and the Board of Directors as well as the team who look after the Members.

AIM has grown to over 1080 Members and provides liability cover to those working in the adventure activity industry covering both indoor and outdoor sectors. She oversees the Underwriting team for both new business and the renewal process; regularly visits Members to discuss their requirements and issues affecting the various sectors of the Industry; organises Members Events and networking opportunities for the Members; and speaks at Sector and Industry events. She also manages the Mutual’s relationship with the Mutual’s Supporting Insurer, QBE.

A defendant insurance lawyer for 24 years prior to joining AIM, she brings a wealth of experience in terms of risk assessment and claims defensibility to the role and regularly meets with Members to advise on claims defensibility and risk management.

She enjoys running, especially half marathons, as well as hill walking, cooking and whisky