AFM is keen to support the development of aspiring, new and more experienced leaders across the mutual sector, and we have a range of programmes designed to help equip members with the tools they need for effective career progression. Below you’ll find a brief outline of each programme, with more detail available in the AFM Development Programmes 2022 Brochure.

Both programmes are now up and running, though we welcome expressions of interest for 2023. Please contact for more.

Mutual Leadership

[click here for the 2022 Mutual Leadership resource page]

Our Mutual Leadership development programme is designed to appeal to busy managers and emerging leaders in AFM member organisations. It is a brand new programme, but builds on a well-tested formula operated across the mutual sector globally, via our international sister, ICMIF.

Delivered through a mixture of in-person and remote sessions, modules cover:

  • the fundamentals of leading with purpose
  • leading teams in a complex world
  • leading strategically in a complex world
  • activating strategy in mutual organisations
  • peer to peer consultancy
  • translating your learning into value

Stepping Up

Stepping Up is aimed at new managers and supervisors, or those facing a big step change in their responsibilities, and is delivered through a series of six 1-day, in-person workshops, that target all the essential elements needed by managers today.

Our 2022 stepping Up programme is now underway. If you are interested in joining next year’s cohort, please contact to discuss.

Masters Degree in Strategic Leadership

AFM Members are able to enrol for a Masters degree in Strategic Leadership, an award-winning venture between the BSA and the School of Business and Economics at Loughborough University.

Launched in 2015, the 3-year part-time Masters programme is content rich with key elements geared for those who work in a customer-owned/mutual financial services firm. The programme teaches critical management and leadership skills, and gives awareness and knowledge of the key issues and challenges that exist, including:

    • Personal values and effectiveness
    • Managing organisational resources
    • Information management
    • Leading  and influencing change
    • Strategy governance and risk
    • Strategic marketing
    • Strategic operations management
    • Value focused decision making
    • Business improvement though innovation
    • Plus a Masters business project

For more on programme content, additional information and modes of study, please refer to the 2022-25 Employers Guide. Additional information for prospective applicants is also available from the BSA website here.


Our Emerging Leaders virtual roundtable offers young professionals who have been identified as new or potential leaders within AFM member organisations (including past, current and future delegates on the Accelerate and Stepping Up development programmes) the chance to network and share experiences and good practice on a regular basis.



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