In this Privacy Notice, the terms ‘we’ and ‘us’ refer to the Association of Financial Mutuals (AFM).

AFM is the trade body that represents mutual and not-for-profit insurers, friendly societies and other financial mutuals across the UK. We endeavour to promote a better understanding of mutuals, encouraging mutual support and mutual approaches to business and public policy.

This Privacy Notice explains how we use any personal information we collect about you when you use our website.


  • What information do we collect about you?
  • How do we use the information about you?
  • Cookies
  • Accessing, updating or removing your personal information
  • Other websites
  • Changes to our privacy notice
  • Comments and complaints

What information do we collect about you?

We respect each site visitor’s right to personal privacy. We only collect identifiable information about you via this website if you choose to complete our Enquiries Form. We collect information only from you and not from third parties.

The information we collect via this website may include:

  • Any personal details you enter when submitting an enquiry, such as name, email address, contact number etc.
  • Your IP address (this is your computer’s individual identification number) and website usage information, which is automatically collected using cookies and logged by our server.
  • Session information stored in cookies. This does not include any personal information and is only used to ensure that the correct analytics data is extracted from the website.
  • Under no circumstances will we hold sensitive payment details, such as your card number, expiry date etc unless it is required to register for one of our events. In this case, the data is transferred to an external—secure—database and not associated with your details held online. All credit card information is collected using Secure Socket Layers (SSL).

How do we use the information about you?

Any personal information we collect from this website will be used in accordance with the EU General Data Protection Regulation (GDPR), Data Protection Act 1998 and other applicable laws.

When you complete our online enquiry form, we may use your email address to send you information on our products, services and events, as well as our quarterly newsletter, ‘Mutually Yours’. This is done utilising the email service, MailChimp, offered through the URL, for which AFM agrees to their terms of use. In this case, you will be offered the option to opt in/out of this service via MailChimp.

With your permission, we may also display certain information for the wider interest of visitors to the website: this might include photographs and biographies of Member/Associate Member Board members or the CVs of prospective candidates for NED roles, for which we regularly seek permission.

We use analytics information collected anonymously from the website to record interest in our website and to ensure any changes that are made to the site are made for the benefit of its visitors. We collect this information using a third party, Google, to track the usage and volume of users on our site. The information they collect is not in any way associated with the details we hold about you.

We do not pass the information we collect about you to any other companies.


Cookies are small text files that are placed on your computer by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide standard internet log information and visitor behaviour information to the owners of the site.

We use the following cookies on our website – Google Analytics.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit You may set your browser not to accept cookies, however in a few cases some of our website features may not function as well as a result.

To opt out of being tracked by Google Analytics across all websites, visit

Accessing, updating or removing your information – your rights

The law gives you special rights. You have the right to:

  • know if we hold your information
  • know what we use it for
  • know what sort of information we hold
  • know who we share it with
  • know how long we will keep your information
  • receive a copy of the information we hold
  • have irrelevant information deleted
  • have any inaccuracies corrected
  • restrict the way we use your information until inaccuracies are corrected
  • in some cases, have your information deleted from our records
  • where we use your information to send you details of AFM events and services, tell us to stop sending the details.

To do this, simply contact us stating the information/action to require from us.

  • Write to us at: AFM (Data Subject Request), 7 Castle Hill, Caistor, Lincolnshire LN7 6QL
  • Email us at [email protected]. This e-mail address is being protected from spambots – you need JavaScript enabled to view it.

Other websites

Our website contains links to other websites. This Privacy Notice only applies to the AFM website. Any other websites which may be linked to by our website are subject to their own privacy statements, which may differ from ours.

Changes to our Privacy Notice

We keep our privacy notice under regular review and we will place any updates on this webpage. This Privacy Notice was last reviewed on 8th May 2018.


Please contact us if you have any questions about our Privacy Notice or the information we hold about you. You can send us your comments or lodge a complaint by:

  • emailing [email protected]
  • writing to us at The Association of Financial Mutuals, 7 Castle Hill, Caistor, Lincolnshire LN7 6QL

An inquiry will be held into each complaint and the appropriate action will be taken. If the problem raised by your complaint requires a change in our policies and procedures, we will act accordingly.

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