The 2023 AFM Marketing Forum will feature a mix of presentations and open discussion around key topics for marketing and sales teams. Key themes will include:

> Unlocking the Potential of Purpose
> Hot Topics for AFM Members Discussion (please let us know your hot topics when registering)
> Marketing and the Consumer Duty
> Behavioural Science and Marketing
> AFM Member campaign presentations: Benenden Health and Cornish Mutual 
> Marketing Mutuality ideas generation 
>Future trends in Marketing