Key responsibilities and current members
Key responsibilities
The purpose of this new Committee is “To explore how the sector increases its appeal to a range of stakeholders, through a clear and compelling proposition, that clearly differentiates, and describes the benefits of, the sector”.
Amongst its key responsibilities are:
- Commissioning consumer research as necessary, within a delegated budget, and reviewing other research
- Setting up and overseeing sector development projects, with any funding agreed by the AFM Board
- Exploring and developing possible solutions for sector growth
- Maintaining an effective PR plan and monitoring progress against it
- Understanding the proposition developed across the sector, and reviewing collectively how it delivers good outcomes for customers and other stakeholders
- Developing and maintaining the AFM Charter and the marketing toolkit and their associated campaigns
- Providing an overview of product roundtables, and working with them to enhance the strategy
- Sharing examples of good practice, within and outside the sector, and being aware of competitive actions from non-mutuals
- Working in an inclusive manner, to ensure the sector proposition and strategy does not exclude anyone
Current members
Martin Bellingham, Metfriendly
Elizabeth Boardall, Healthy Investment
Neil McCallum, Benenden Healthcare
Ann-Marie O’Dea, Shepherds Friendly
Samantha Preece, LV=
Andy Rowson, Holloway Friendly
Stephen Schofield, PG Mutual
Saul Sherry, OneFamily
Dawn Webb, Sheffield Mutual (Chair)
Martin Shaw, AFM
Andrew Whyte, AFM