Martin Shaw, CEO

Martin is Chief Executive of AFM, a position he has held since its launch in January 2010. Martin works with the AFM Board to determine the strategic direction and priorities of AFM and directs the work of the Association towards those aims.

Previously Martin was General Secretary of Association of Friendly Societies, one of the predecessor organisations which merged to form AFM. Prior to that Martin worked for Association of British Insurers where he was Director, Raising Standards, leading a number of projects designed to improve confidence in the industry. Before that he worked for the Consumer Protection department of the FSA, working on a range of policy issues and was previously employed by building societies and banks for 15 years, mainly in sales and planning functions.

Andrew Whyte, CEO-Designate

Andrew took up the position of CEO-designate in January 2023, with a view to taking over full responsibility for running AFM from April 2023. Andrew has extensive knowledge of the financial services industry and regulation, having served until recently as the Director of Communications at the Financial Conduct Authority.

Earlier in his career he had been Director of Communications at Arts Council England, Defra and the Foreign & Commonwealth Office and Head of Corporate & Public Relations at the BBC.

Tamasin Larocque-Fathers, Events and Communications Manager

Joining AFM in 2018, Tamasin worked alongside AFM’s CEO to increase the organisation’s training and development output and to enhance communication with Members.

Prior to that, Tamasin held various client facing roles across the private, public and third sectors, including as Careers and Employability Advisor within Higher Education, Complaints Manager in the NHS, and Regional Development Officer for the hearing loss/Deaf charity, RNID.



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