Ann-Marie O’Dea (Chair)

Shepherds Friendly

Ann-Marie joined Shepherds Friendly Society in 2006, bringing with her over 20 years marketing experience, gained working on the boards of some of the UKs major marketing communication agencies – specialising in financial services.

In 2011 she was appointed to the Shepherds Friendly Board as Marketing Director, taking a key role in revising its distribution strategy. In 2013 Ann-Marie was made Managing Director of the Society’s subsidiary Financial Advice Network Limited and in January 2015 was appointed Shepherd’s Friendly CEO.

Ann-Marie has previously been a member of the AFM Leadership and Development Committee and currently Chairs the Consumer Strategy Committee. She is passionate about the principals of mutuality and its relevance in today’s society. Strongly believing that the AFM and its members, have a vital role to play in developing and communicating these values to consumers.