Presenters:        

Nick Cooper                       Founder                                         Salt Media

Lisa Goldsmith                   Director & Consultant                    LJ Digital

David Lonie                        Specialist Client Director               Latcham

The workshop will guide the participants through today’s member journey with interactive group discussions, sharing best practice with relevant case studies and outcomes, the result of which will give the participants a clearer understanding of how to enhance the member engagement within your organisation.

Critical to any member successful journey is to talk to your members as individuals and we will discuss this in some detail bearing in mind that AI is here and what impact that has on GDPR and how storytelling will impact on your communications throughout each key stage.

We will discuss in detail those five key stages of the member journey;

Awareness

Consideration

Buy-in

Service

Advocacy

Participants will:

• Develop a deeper understanding of your member’s experience and needs
• Learn strategies to enhance member communications
• Discover methods to increase engagement, retention and recruitment
• Share challenges and solutions with sector peers
• Learn from real-world case studies and best practices

We will be joined by three of the Sector’s leading experts to guide us through the day:

Nick Cooper

Nick is the founding director of Salt, a publishing & design agency that helps membership organisations communicate and engage with their members. His expertise covers membership growth strategy, using print and digital content and storytelling to drive membership growth, value and retention. He is currently working on how AI and digital tools can work with human-lead creativity to enhance the member journey.

Lisa Goldsmith

Lisa is a digital strategy and data governance expert and the founder of LJ Digital & Data Consultancy. With more than 20 years of experience being part of and/or supporting Leadership Teams, specifically within the not-for-profit and charitable sectors, it’s Lisa you talk to when you need to replace overwhelmed with optimised.

Lisa’s expertise includes digital and IT strategy, data, privacy, business strategy, project management, business analysis, administrative management, technical leadership, compliance, and systems and process deployment that create value and ease for clients in the membership and association sector.

Outcomes routinely include enhanced membership retention, increased engagement, member acquisition, and whole organisational improvement that aligns with your needs and objectives.

Our mission is to deliver value to staff, members, and stakeholders. We’re independent so we help you choose technology and embed good data practices that are fit for purpose, yields confidence and improves your user experience whilst respecting your budget.

David Lonie

With over 40 years in the print and mail industry – and 15 of those spent at Latcham – David has gained a wealth of experience working across sectors such as membership, financial mutuals, education, and charities. While his experience and expertise are invaluable, David firmly believes in staying up to date with the latest technologies, services, and innovations to provide the best possible support to clients.

Throughout his career, he has had the privilege of helping a diverse range of clients achieve their goals by offering tailored solutions and a deep understanding of their unique needs. He is passionate about building strong, lasting relationships and delivering exceptional service.