Market research can be a challenging area. Should we do it? If so, what type and how? Will it give us the results we need? Will it be cost-effective?

This “Masterclass” webinar will consider these questions and more at 2.00pm on Thursday 21st November.

The session will explore the various types of research that are available and evaluate what it takes to get the best results from each. It will help to identify what research is needed to meet specific objectives, as well as how to ensure practical, value-added outcomes.

It will be an interactive session with plenty of opportunities throughout for Q&As.

The webinar will be run by David Rowson and Fenella McCarthy of Strategic Fusion, a research-driven brand and communications consultancy with a wealth of experience in the financial services and mutual and co-operative sectors.