Competitive Advantage and Growth

Competitive Advantage and Growth

Whitecap Consulting, in partnership with the Association of Financial Mutuals (AFM), recently published a report analysing the strategic landscape for financial mutual organisations in the UK. The Whitecap team is summarising the key findings in a series of blogs.

In this article, Luke Freeman and Chloe Thompson of Whitecap Consulting discuss the sources of competitive advantage that can be identified across the AFM membership as well as the areas of divergence across the sector. We also replay some of the report’s findings around the competitive differences between AFM providers that serve specialist markets and those that serve mass markets. Lastly, we suggest a number of questions for CEOs and leadership teams that encourage a discussion around core proposition and attitude to growth.  Read more

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