AFM Conference and AGM 2022

Date: 10 – 11 October 

Venue: De Vere Cotswold Water Park, Cirencester

Set in the glorious, honey-hued surroundings of the Cotswolds, our 2022 Conference focused on ‘The Mutual Ecosystem’, exploring the various opportunities members have to work together to achieve better outcomes, and how we all influence and are affected by the environment around us.

Our sincere thanks to all our speakers, sponsors and exhibitors for their tremendous support for this year’s event, and to our delegates for making it the largest and most well attended conference to date.

Below you will find an outline of the programme and, where provided links (indicated in bold) to associated materials. If you require any further information, or would like to request materials not available below, please contact [email protected]

Main Conference Sessions


1: The current economic, regulatory and technology landscape

  • Guest Speaker: Vicky Pryce
  • Regulatory Keynote: Patrick Connolly
  • Headline Sponsor EY: Humans at Centre, Technology at Speed, Innovation at Scale, Jill Hitchen, Chris Payne and Katie Roberts, EY (materials available on request)

2: Delivering value to key stakeholders

Emerging Technology Sponsor: Managing Tech at Pace, David Davies, Navos


3: The wider mutual sector

4: How we shape up to the future

  • Consumer Expectations: in conversation with Andy Morris

Our consumer expectations session included video content from several AFM members: MetFriendly – The MDUHolloway FriendlyCirencester FriendlyOneFamily




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